e-mail marketing click-through rates worldwide

4 Steps to Get Started on E-mail Marketing

By Damian Davila, on December 7th, 2009

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

Continue reading 4 Steps to Get Started on Email Marketing

Are you deceived by your e-mail campaigns?

By Damian Davila, on September 9th, 2009

Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]

E-mail Marketing Open and Click-Through Rates Worldwide

By Damian Davila, on July 9th, 2009

Welcome back!

Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.