4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to… Continue Reading

Are you deceived by your email campaigns?

Measuring the success of your permission e-mail campaigns is often oversimplified.  Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns,… Continue Reading

E-mail Marketing Open and Click-Through Rates Worldwide

Welcome back! Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare… Continue Reading