By Guest Blogger, on July 6th, 2010
Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once a day, or people will stop visiting your site. Raleigh Specials Tonight averages about 600-800 hits per week and 50% of that traffic is returning. I have very loyal readers and I am grateful for that, but I know I need to keep coming with the content if I want it to stay that way.
Where do I find daily content for my site every day? When I first started the site about a year ago, it was tough. I had to seek the information myself by going to individual restaurant websites. I still do that occasionally, but here are some tools I use to keep up with my community so I always have fresh content:
By Damian Davila, on July 2nd, 2010
Through LinkedIn (find me at http://www.linkedin.com/in/damiandavilarojas) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.
By far, most business owners and marketing consultants have questions regarding how to get started with their email newsletter campaigns.
Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.
Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.
Continue reading 4 Tips for a Successful Email Newsletter
By Damian Davila, on April 28th, 2010
Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.
After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.
On July 2009, eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size. Here’s an important update to these e-mail stats via Mailchimp.
Continue reading Average Email Campaign Stats of MailChimp Customers by Industry
By Damian Davila, on March 9th, 2010
Yesterday was my birthday.
Yay!
I received gifts!
Yay!
I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.
I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.
Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
Continue reading Good and Bad Birthday E-mails
By Damian Davila, on February 23rd, 2010
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Playing Scrabble online?
There’s an app for that.
Finding great local concerts?
There’s an app for that.
Writing great e-mail newsletters?
Sorry, there’s no app for that.
Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none.
That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.
Continue reading How Shutterfly Does Email Newsletters
By Damian Davila, on January 28th, 2010
Does Facebook roll you the welcome mat?
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
Continue reading How Facebook Does E-mail Newsletters II
By Damian Davila, on December 7th, 2009
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.
Continue reading 4 Steps to Get Started on E-mail Marketing
By Damian Davila, on October 23rd, 2009
On 10/23/2009 Facebook sent out an e-mail newsletter titled “ Ads Manager Announcement” to its Facebook Advertising users.
This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Continue reading How Facebook does E-mail Newsletters
[This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.]
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