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Aloha readers of idaconcpts.com, My blog is Hawaii based and I am proud to announce that I was interviewed by Hawaii Business Magazine on the topic of email marketing. You can find an article on 5 Steps to Email Marketing at HawaiiBusiness.com. You can follow them on Twitter at @hawaiibusiness. [...]  [This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.]Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once a day, or people will stop visiting your site. Raleigh Specials Tonight averages about 600-800 hits per week and 50% of that traffic is returning. I have very loyal readers and I am grateful for that, but I know I need to keep coming with the content if I want it to stay that way. Where do I find daily content for my site every day? When I first started the site about a year ago, it was tough. I had to seek the information myself by going to individual restaurant websites. I still do that occasionally, but here are some tools I use to keep up with my community so I always have fresh content:
By far, most business owners and marketing consultants have questions regarding how to get started with their email newsletter campaigns. Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation. Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.
After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns. On July 2009, eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size. Here’s an important update to these e-mail stats via Mailchimp. Continue reading Average Email Campaign Stats of MailChimp Customers by Industry 
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 Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter. More. 
  
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