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Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”. Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
- Playing Scrabble online? There’s an app for that. Finding great local concerts? There’s an app for that. Writing great e-mail newsletters? Sorry, there’s no app for that. Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none. That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.  Does Facebook roll you the welcome mat? In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement. Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns. Continue reading 4 Steps to Get Started on Email Marketing 
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 Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter. More. 
  
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Copyright © 2012 idaconcpts - All Rights Reserved Slideshow by webdesign |
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On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
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