
Yesterday was my birthday.
Yay!
I received gifts!
Yay!
I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.
I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.
Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.



On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.



Connect with idaconcpts