e-mail permission marketing campaign

4 Tips for a Successful Email Newsletter

By Damian Davila, on July 2nd, 2010

Through LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with their email newsletter campaigns.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

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e-Mail Marketing the Right Way: Provide Value

By Zachary Zawarski, on May 3rd, 2010

[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

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How Facebook Does E-mail Newsletters II

By Damian Davila, on January 28th, 2010

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

Continue reading How Facebook Does E-mail Newsletters II

How Facebook does E-mail Newsletters

By Damian Davila, on October 23rd, 2009

On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users.

This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Continue reading How Facebook does E-mail Newsletters