How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless [...]

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “ Ads Manager Announcement” to its Facebook Advertising users.

This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Are you deceived by your e-mail campaigns?

Measuring the success of your permission e-mail campaigns is often oversimplified.  Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.

So, you’ve created a great product or service and [...]

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