e-mail permission marketing campaign

Are you deceived by your e-mail campaigns?

By Damian Davila, on September 9th, 2009

Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]

E-mail Permission Marketing Fundamentals

By Damian Davila, on March 2nd, 2009

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing. If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damian [at] idaconcpts [dot] com.

So, you’ve [...]