[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading
Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing… Continue Reading
Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the… Continue Reading
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to… Continue Reading
On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless… Continue Reading
Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling. I strongly believe that this LinkedIn application is a… Continue Reading
Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns,… Continue Reading
For more info, check out: E-mail Permission Marketing: It Works! E-mail Permission Marketing Fundamentals How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics A Guide to Permission Marketing – – – <A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript”>Amazon.com Widgets</A>
Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages. An important part of the work of online marketers is polling because it provides greater insights… Continue Reading