By Zachary Zawarski, on May 3rd, 2010
[This is a guest contribution by Zachary Zawarski of Zadling]
I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.
We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.
Continue reading e-Mail Marketing the Right Way: Provide Value
By Damian Davila, on April 28th, 2010
Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.
After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.
On July 2009, eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size. Here’s an important update to these e-mail stats via Mailchimp.
Continue reading Average Email Campaign Stats of MailChimp Customers by Industry
By Damian Davila, on March 9th, 2010
Yesterday was my birthday.
Yay!
I received gifts!
Yay!
I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.
I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.
Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
Continue reading Good and Bad Birthday E-mails
By Damian Davila, on January 28th, 2010
Does Facebook roll you the welcome mat?
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
Continue reading How Facebook Does E-mail Newsletters II
By Damian Davila, on December 7th, 2009
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.
Continue reading 4 Steps to Get Started on E-mail Marketing
By Damian Davila, on October 23rd, 2009
On 10/23/2009 Facebook sent out an e-mail newsletter titled “ Ads Manager Announcement” to its Facebook Advertising users.
This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Continue reading How Facebook does E-mail Newsletters
By Damian Davila, on September 29th, 2009
Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
On this post I wanted to provide an example of how we can use LinkedIn Polls not only to meet the fundamentals of an e-mail permission marketing campaign but also to gather useful qualitative data from your respondents.
Continue reading Keeping in Touch with Classmates via Facebook
By Damian Davila, on September 9th, 2009
Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content with just [...]
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