e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to… Continue Reading

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless… Continue Reading

Are you deceived by your email campaigns?

Measuring the success of your permission e-mail campaigns is often oversimplified.  Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns,… Continue Reading

A Guide to Permission Marketing

For more info, check out: E-mail Permission Marketing: It Works! E-mail Permission Marketing Fundamentals How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics A Guide to Permission Marketing – – – <A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;MarketPlace=US&amp;ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&amp;Operation=NoScript”>Amazon.com Widgets</A>

Permission E-mail Marketing Polling with LinkedIn Polls

Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages.  An important part of the work of online marketers is polling because it provides greater insights… Continue Reading

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please… Continue Reading