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Damian Davila idaconcpts

Watch video of idaconcpts on “Efficient Emails”

Damian Davila efficient emails

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e-Mail Marketing the Right Way: Provide Value

email marketing[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

Continue reading e-Mail Marketing the Right Way: Provide Value

How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to theĀ  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

Continue reading How Facebook Does E-mail Newsletters II

4 Steps to Get Started on E-mail Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

Continue reading 4 Steps to Get Started on Email Marketing

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users.

This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Continue reading How Facebook does E-mail Newsletters

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