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e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

Continue reading e-Mail Marketing the Right Way: Provide Value

How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

Continue reading How Facebook Does E-mail Newsletters II

4 Steps to Get Started on E-mail Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

Continue reading 4 Steps to Get Started on E-mail Marketing

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “ Ads Manager Announcement” to its Facebook Advertising users.

This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Continue reading How Facebook does E-mail Newsletters

Are you deceived by your e-mail campaigns?

Measuring the success of your permission e-mail campaigns is often oversimplified.  Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content with just [...]

A Guide to Permission Marketing

For more info, check out:

E-mail Permission Marketing: It Works!
E-mail Permission Marketing Fundamentals
How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics

A Guide to Permission Marketing

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Permission E-mail Marketing Polling with LinkedIn Polls

Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages.  An important part of the work of online marketers is polling because it provides greater insights to our questions and allows us to have better, more educated decision-making.

I have used [...]

E-mail Permission Marketing Fundamentals

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing.  If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damiandavilarojas@gmail.com.

So, you’ve created a great product or service and [...]

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