effective permission e-mail

Are you deceived by your e-mail campaigns?

By Damian Davila, on September 9th, 2009

Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]

A Guide to Permission Marketing

By Damian Davila, on June 24th, 2009

For more info, check out: E-mail Permission Marketing: It Works! E-mail Permission Marketing Fundamentals How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics

A Guide to Permission Marketing

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Permission E-mail Marketing Polling with LinkedIn Polls

By Damian Davila, on May 12th, 2009

Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages. An important part of the work of online marketers is polling because it provides greater insights to our questions and allows us to have better, more educated decision-making.

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E-mail Permission Marketing Fundamentals

By Damian Davila, on March 2nd, 2009

Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s post regarding E-mail Permission Marketing. If you’re still interested on the free copy of the first 4 four chapters of Seth’s Godin Permission Marketing, please e-mail me at damian [at] idaconcpts [dot] com.

So, you’ve [...]