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Aloha readers of idaconcpts.com, My blog is Hawaii based and I am proud to announce that I was interviewed by Hawaii Business Magazine on the topic of email marketing. You can find an article on 5 Steps to Email Marketing at HawaiiBusiness.com. You can follow them on Twitter at @hawaiibusiness. [...] While Groupon had a major screw up with its 2011 Superbowl ad, no one can deny that this company has one of the most effective email copywrite styles in the planet.
Here are some great lessons from Groupon on how to write effective email copywrite.
What kind of rewards can you give? Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Although Shutterfly is a for-profit business, nonprofits can easily follow their lead. Provide a product or service that your customers, clients and volunteers would find interesting. Provide a carrot that is truly valuable and reinforce to your readers how much they can achieve through your gift. Here are the top 3 tips to make your e-newsletter a success: Continue reading Top 3 Tips To Make Your E-Newsletter A Success
Email blasts- the right (and not annoying) way to do them
Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively? Continue reading Email blasts – the right (and not annoying) way to do them 
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 Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter. More. 
  
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If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift. That means NO “free” white papers on “how to make make your Twitter account reach 10,000 followers”. Make good use of the law of reciprocity and provide something really useful and free to your e-mail recipients.
[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter;
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