e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading

Good and Bad Birthday Emails

Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to theĀ  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

A Guide to Permission Marketing

For more info, check out: E-mail Permission Marketing: It Works! E-mail Permission Marketing Fundamentals How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics A Guide to Permission Marketing – – – <A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;MarketPlace=US&amp;ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&amp;Operation=NoScript”>Amazon.com Widgets</A>