By Zachary Zawarski, on May 3rd, 2010
[This is a guest contribution by Zachary Zawarski of Zadling]
I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.
We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.
Continue reading e-Mail Marketing the Right Way: Provide Value
By Damian Davila, on March 9th, 2010
Yesterday was my birthday.
Yay!
I received gifts!
Yay!
I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.
I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.
Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.
Continue reading Good and Bad Birthday E-mails
By Damian Davila, on January 28th, 2010
Does Facebook roll you the welcome mat?
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:
Continue reading How Facebook Does E-mail Newsletters II
By Damian Davila, on June 24th, 2009
For more info, check out:
E-mail Permission Marketing: It Works!
E-mail Permission Marketing Fundamentals
How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics
A Guide to Permission Marketing
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