4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics. By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter. Often I… Continue Reading

e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with… Continue Reading

Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to… Continue Reading

Keeping in Touch with Classmates via Facebook

Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling. I strongly believe that this LinkedIn application is a… Continue Reading