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Top 3 Tips To Make Your E-Newsletter A Success

By , on November 10th, 2010

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift.  That means NO “free” white papers on “how to make make your Twitter account reach 10,000 followers”. Make good use of the law of reciprocity and provide something really useful and free to your e-mail recipients.

What kind of rewards can you give? Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Although Shutterfly is a for-profit business, nonprofits can easily follow their lead. Provide a product or service that your customers, clients and volunteers would find interesting. Provide a carrot that is truly valuable and reinforce to your readers how much they can achieve through your gift.

Here are the top 3 tips to make your e-newsletter a success:

Continue reading Top 3 Tips To Make Your E-Newsletter A Success

November 10th, 2010 | Tags: , , , , | Category: Business & Marketing | One comment

4 Tips for a Successful Email Newsletter

By , on July 2nd, 2010

mailchimp logoThrough LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with their email newsletter campaigns.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

Continue reading 4 Tips for a Successful Email Newsletter

July 2nd, 2010 | Tags: , , , , , , , , , , , , , , , , , , | Category: Business & Marketing | 12 comments

e-Mail Marketing the Right Way: Provide Value

By , on May 3rd, 2010

email marketing[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

Continue reading e-Mail Marketing the Right Way: Provide Value

May 3rd, 2010 | Tags: , , , , , , , , , | Category: Business & Marketing | 5 comments

Average Email Campaign Stats of MailChimp Customers by Industry

By , on April 28th, 2010

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.

After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.

On July 2009,  eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size.  Here’s an important update to these e-mail stats via Mailchimp.

Continue reading Average Email Campaign Stats of MailChimp Customers by Industry

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April 28th, 2010 | Tags: , , , , , , , , , , | Category: Business & Marketing, Web Analytics | One comment
 
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