Los Links Son Malos

According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content. Therefore, it shouldn’t come as a surprise that U.S. Latinos is… Continue Reading

Latin America leads the recovery in advertising spending worldwide

In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy… Continue Reading

Talking about Hispanics as a whole group is difficult

I’m a big fan of The e-Marketer Daily newsletter and on 06/26/09 I received two very interesting articles on the presence of U.S. Latinos on the web. The first one is titled Hispanics Online: No Mas E-Barrios and the second… Continue Reading