By Damian Davila Rojas, on August 14th, 2009
For career sites, there’s no business like the recession business!
With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.
On August 6th, 2009 eMarketer reported that [...]
By Damian Davila Rojas, on July 13th, 2009
In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy that spells disaster.
According to Dr. Korzenny from the Center for [...]
By Damian Davila Rojas, on July 9th, 2009
Welcome back!
Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.
Earlier [...]
By Damian Davila Rojas, on July 8th, 2009
Ladies, grab your Wiimote!
eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising.
Video gaming has grown increasingly popular among older players, other demographic groups [...]
By Damian Davila Rojas, on April 3rd, 2009
//
Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary? [...]

Reactions to idaconcpts: