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Behavioral Targeting Doubles Ad Effectiveness

By Damian Davila, on April 13th, 2011

behavioral targeting While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers.

Here are the 2 main highlights from that 2009 NAI study.

Continue reading Behavioral Targeting Doubles Ad Effectiveness

Los Links Episode Uno and Dos

By Damian Davila, on June 23rd, 2010

According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.

Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.

Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.

A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.

Continue reading Los Links Son Malos

Web Visitors Flock to Career Sites

By Damian Davila, on August 14th, 2009

For career sites, there’s no business like the recession business!

With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.

On August 6th, 2009 eMarketer [...]