eMarketer « idaconcpts

Latin America leads the recovery in advertising spending worldwide

By Damian Davila, on July 13th, 2009

In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy that spells disaster.

According to Dr. Korzenny from the [...]

E-mail Marketing Open and Click-Through Rates Worldwide

By Damian Davila, on July 9th, 2009

Welcome back!

Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.

Gamer Girls Give Consoles a Go

By Damian Davila, on July 8th, 2009

Ladies, grab your Wiimote!

eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising.

Video gaming has grown increasingly popular among older players, [...]

Is the Internet a Scary Place?

By Damian Davila, on April 3rd, 2009

Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?

Notice that [...]