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Manage Your Facebook Page Like Vin Diesel

By Damian Davila, on May 9th, 2011

While names like Justin Bieber and Lady Gaga are synonymous with great social media marketing, the true master is no one other than the Fast Five star, Vin Diesel.

Here’s a screen shot from Vin Diesel’s Facebook Page back in May 2009, where he was at a “mere” 3.5 million fans. Back then, the only person bigger than him on Facebook was President Obama.

According to AllFacebook.com, as of 5/9/2011 Vin Diesel’s Facebook Page had a total of 23,110,014 likes, with a daily growth of 50,704 and a weekly growth of 348,768.

Here’s what you can learn from Vin Diesel about Facebook Page management.

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How Facebook Does E-mail Newsletters III

By Damian Davila, on April 14th, 2010

This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.

In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

In the second part, we analyzed the mistake that Facebook is doing by by using a no-reply e-mail and hiding away its contact form from its users.

In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).

Continue reading How Facebook Does E-mail Newsletters III

Is Facebook the Right Marketing Channel for You?

By Damian Davila, on April 9th, 2010

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

Continue reading Is Facebook the Right Marketing Channel for You?