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Damian Davila idaconcpts

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Damian Davila efficient emails

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Social Media Informer

Facebook vs Twitter: UBERBATTLE

Kate, author of Arguing with a Doughnut, presents an epic fight to the death between the two social networking giants.

facebook vs twitter

facebook vs twitter

Continue reading Facebook vs Twitter: UBERBATTLE

How Facebook Does E-mail Newsletters III

facebook logoThis is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters.

In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

In the second part, we analyzed the mistake that Facebook is doing by  by using a no-reply e-mail and hiding away its contact form from its users.

In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).

Continue reading How Facebook Does E-mail Newsletters III

Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook.  My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

Continue reading Is Facebook the Right Marketing Channel for You?

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