How Facebook Does E-mail Newsletters III

This is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters. In the first part, we analyzed an example of a Facebook e-mail newsletter that was a… Continue Reading

Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon. A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network. However nowadays everybody and, even your mother,… Continue Reading

Facebook Pages Stats and Updates

At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users. A Facebook Page looks very much like… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless… Continue Reading

How HR Professionals Analyze Your Facebook Profile

In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news… Continue Reading