By Damian Davila, on April 14th, 2010
This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.
In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
In the second part, we analyzed the mistake that Facebook is doing by by using a no-reply e-mail and hiding away its contact form from its users.
In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).
Continue reading How Facebook Does E-mail Newsletters III
By Damian Davila, on April 9th, 2010
For a while organizations hesitated to jump on the Facebook bandwagon.
A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.
However nowadays everybody and, even your mother, is present on Facebook.
On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.
It depends on:
1) Your objectives.
2) Your target audience.
On this post, we’ll address the second point: your target audience.
Continue reading Is Facebook the Right Marketing Channel for You?
By Damian Davila, on March 18th, 2010
What do Facebook users want?
From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.
Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.
Who is Chitika?
Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.
How did Chitika find out what Facebook users want?
Continue reading What Facebook Users Want
By Damian Davila, on March 18th, 2010
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one such as AT&T.
According to official figures from Facebook, there are:
- More than 3 million active Pages on Facebook
- More than 1.5 million local businesses have active Pages on Facebook
- More than 20 million people become fans of Pages each day
- Pages have created more than 5.3 billion fans
- Average user becomes a fan of 4 Pages each month
No matter how impressive these figures are.
Apparently they are not enough for Facebook. Here’s why.
By Damian Davila, on October 23rd, 2009
On 10/23/2009 Facebook sent out an e-mail newsletter titled “ Ads Manager Announcement” to its Facebook Advertising users.
This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
Continue reading How Facebook does E-mail Newsletters
By Damian Davila, on September 11th, 2009
In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news for career sites because that provides a lot of leads for the HR professionals that post jobs at career sites.
Continue reading How HR Professionals Analyze Your Facebook Profile
By Damian Davila, on May 7th, 2009
Take a look at the following numbers from InsideFacebook.com (February 2009):
This shows that the fastest growing demographic on Facebook for the last 120 days is women over 55. However, notice that during the last 120 days, there has been triple digit growth on all females group over 34 years old. As of 02/01/2009, the [...]
By Damian Davila, on April 15th, 2009
Welcome back!
Back in January 2009, I ran a post about Facebook Ads because I believe this is a great online marketing tool. This post was titled “How to target your audience using Facebook Advertising” and it touched on how to get started with an online ad.
At the end of February 2009, Facebook [...]
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