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4 Little Known Facts About Startups in the USA

By Sel, on April 19th, 2011

Are you dying to join the growing ranks of startup companies? If you are, you’re definitely not alone! Most startups are much more about hard work and dedication than instant riches and world-wide renown, but break-out companies have been able to prove that there’s always an exception to every rule.

If you’re truly passionate about your vision for the future, you just might be the Twitter or Groupon of the future. Before making your final decision to start down this path, consider these 4 little known facts and trends:

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How Facebook Does E-mail Newsletters III

By Damian Davila, on April 14th, 2010

This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.

In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

In the second part, we analyzed the mistake that Facebook is doing by by using a no-reply e-mail and hiding away its contact form from its users.

In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).

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Is Facebook the Right Marketing Channel for You?

By Damian Davila, on April 9th, 2010

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

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