The Gen Y and Baby Boomer Generation Gap

On the October 18 – 24, 2010 edition of Bloomberg Businessweek, there was an article entitled Etiquette School for Dummies, later on titled Why Etiquette Schools Are Thriving at Businessweek’s website. After reading this article and seeing the comparison above… Continue Reading

How to Market to Millennials

how to market to millennials

[This is a guest contribution by Josip Petrusa of It’s Josip not Joseph.com] The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different… Continue Reading