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How to target your audience using Facebook Ads

By Damian Davila, on January 15th, 2009

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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.

Why did I choose Facebook Ads? [...]

How many pageviews do news-oriented web sites need?

By Damian Davila, on December 17th, 2008

Today I ran into an interesting article from my daily feed of Online Media Daily. If you are curious how it would look in your mailbox, it would be something like this:

Screenshot of Online Media Daily

Nicholas Carlson wrote an eye-catching article titled “NYTimes.com Needs 7X More Traffic [...]