How to target your audience using Facebook Advertising

For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Advertising, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Advertising.

Why did I choose Facebook Advertising?  Consider the following bar graph from Venture [...]

How many pageviews do news-oriented web sites need?

Today I ran into an interesting article from my daily feed of Online Media Daily.  If you are curious how it would look in your mailbox, it would be something like this:

Screenshot of Online Media Daily

Nicholas Carlson wrote an eye-catching article titled “NYTimes.com Needs 7X More Traffic To Survive (NYT)”, [...]

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