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We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Continue reading Why your AdWords Landing Pages Should Match your Brand
[This is a guest post from Selena Narayanasamy. Follow her at @esvienne.] PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it). – The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates: – Continue reading 4 Tips for Increasing PPC Conversion Rates
Robert Pattinson. Kristen Stewart. Robert Pattinson and Kristen Stewart Dating! - You may or may not have an opinion about this. However, if you’re in the online marketing business you should definitely start paying more attention to the celebrity entertainment industry. Celebrity Style news are a strong source of Internet traffic. Let’s review the impact of using keywords related to the celebrity entertainment industry. Robert Pattinson and Kristen Stewart DatingContinue reading Celebrity Style News Intro: Online Video Ads and the Law of ReciprocityBack in March 2009, we reviewed that video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives. We found that the success of online video ads lies in the law of reciprocity. The law of reciprocity by Robert Cialdini, in his book, Influence: Science and Practice (New York: Harper Collins, 1993). Basically, the law of reciprocity boils down to this: “a person can trigger a feeling of indebtedness by doing us an uninvited favor”. Online video ads are a form of entertainment and people are willing to be entertained. An IBM study reveals that almost 60% of its study respondents said they were willing to provide to advertisers some personal information about themselves in exchange for something of value, such as access to high-quality music videos, store discounts or airline frequent-flyer points. Therefore, the success of online video ads lies in the law of reciprocity. Continue reading The Law of Reciprocity and Direct Mailing Campaigns 
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