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Google Analytics for Beginners

One of the pivotal aspects of running your business entails the process of taking stock. Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers.

So what exactly is Google Analytics?

Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. By registering for this service you would stand to gain comprehensive stats pertaining to the number of page views your site is receiving, the average time spent by each visitor, the total amount of visits etc. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click.

Continue reading Google Analytics for Beginners

4 Steps to Segment Social Media Traffic in Google Analytics

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. “Direct Traffic” is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. “Referring Sites” shows visits from people who clicked to your site from another site. “Search Engines” shows visits from people who clicked to your site from a search engine result page.

Google Analytics Traffic Sources Overview

Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Here is how to do that in 4 steps.

Continue reading 4 Steps to Segment Social Media Traffic in Google Analytics

How to check if your Google Analytics is installed properly

google analyticsInstalling the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of website.

Why do we need to check if Google Analytics is installed properly?

Because you might be missing on key analytics data from your site!

Consider this discussion thread recently posted at the Google Analytics group in LinkedIn:

Continue reading How to check if your Google Analytics is installed properly

How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics

On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.  Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.

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