By Damian Davila Rojas, on October 29th, 2009
Installing the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of website. (Note: the website used in the article is currently under renovation.)
By Damian Davila Rojas, on March 16th, 2009
On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.
The funnel strategy [...]
By Damian Davila Rojas, on November 26th, 2008
As part of a MBA assignment, I had to summarize the history of web analytics. I thought it would be nice to share it with you:
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The official definition of web analytics by the Web Analytics Association is the measurement, collection, analysis and reporting of Internet data for the [...]
By Damian Davila Rojas, on September 3rd, 2008
I know, I know, I promised that the next 5 postings would be about the 5 key factors that determine that your website appears on a search engine query, but I really, really, really have to discuss about the implementation of Google Analytics at www.srbienesraices.com.
The main reason is that this will serve as [...]
By Damian Davila Rojas, on August 20th, 2008
There has been a lot of movement at our office over the last and current week, a lot of colleagues coming in to finalize the details of our product launch. Given the nature of our product launch, I cannot write much about it, but I can tell you that in about 20 days [...]
By Damian Davila Rojas, on August 14th, 2008
From my last post, I got the attention from the Wordpress staff! : )
Not to worry, I still love Wordpress! I just wish that the Wordpress Blog Stats where as detailed as the Google Analytics. One of my main complains is that the graphs are flash (opposed to JPEG, GIF, etc) and [...]

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