How to check if your Google Analytics is installed properly

Installing the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of website. (Note: the  website used in the article is currently under renovation.)

How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics

On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.  Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.

The funnel strategy [...]

A brief history of web analytics

As part of a MBA assignment, I had to summarize the history of web analytics.  I thought it would be nice to share it with you:
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The official definition of web analytics by the Web Analytics Association is the measurement, collection, analysis and reporting of Internet data for the [...]

How to Install Google Analytics at a Real Estate Brokerage Website

I know, I know, I promised that the next 5 postings would be about the 5 key factors that determine that your website appears on a search engine query, but I really, really, really have to discuss about the implementation of Google Analytics at www.srbienesraices.com.

The main reason is that this will serve as [...]

Find your Top 10 Google AdWords (feat. Vampire Weekend)

There has been a lot of movement at our office over the last and current week, a lot of colleagues coming in to finalize the details of our product launch.  Given the nature of our product launch, I cannot write much about it, but I can tell you that in about 20 days [...]

Wordpress Blog Stats, iPhone and Literature Review

From my last post, I got the attention from the Wordpress staff! : )

Not to worry, I still love Wordpress!  I just wish that the Wordpress Blog Stats where as detailed as the Google Analytics.  One of my main complains is that the graphs are flash (opposed to JPEG, GIF, etc) and [...]

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