This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters. In the first part, we analyzed an example of a Facebook e-mail newsletter that was a… Continue Reading
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users. A Facebook Page looks very much like… Continue Reading
In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading