Why Online Banking on Mobiles Will Soar

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline… Continue Reading

How to Market Banking to Gen Y

how to market banking to gen y

On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. As an example, Bloomberg Businessweek cites that… Continue Reading