By Damian Davila Rojas, on December 7th, 2009
On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.
The first [...]
By Damian Davila Rojas, on September 9th, 2009
Measuring the success of your permission e-mail campaigns is often oversimplified. Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns, here’s an easy tutorial using Google Analytics). The problem of being content [...]
By Damian Davila Rojas, on July 9th, 2009
Welcome back!
Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.
Earlier [...]
By Damian Davila Rojas, on June 24th, 2009
For more info, check out:
E-mail Permission Marketing: It Works!
E-mail Permission Marketing Fundamentals
How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics
A Guide to Permission Marketing
-
-
-
<A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8003%2F3077e1b7-9ba3-4d50-8187-820271470ea6&Operation=NoScript”>Amazon.com Widgets</A>
By Damian Davila Rojas, on March 16th, 2009
On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.
The funnel strategy [...]
Reactions to idaconcpts: