How Facebook Does E-mail Newsletters III

This is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters. In the first part, we analyzed an example of a Facebook e-mail newsletter that was a… Continue Reading

Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon. A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network. However nowadays everybody and, even your mother,… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

Keeping in Touch with Classmates via Facebook

Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling. I strongly believe that this LinkedIn application is a… Continue Reading