What Consumers Want from Online Video Ads

There are 3 irrefutable facts about online video advertising: 1. The number of US online video viewers is consistently growing year after year. 2. In Europe,  online video ads have the highest click-through rate out of all types of online… Continue Reading

Lateral Marketing and The Tipping Point – Part 3: Investopedia.com and Fool.com

According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur .  This is a main idea within lateral marketing, because it involves an important… Continue Reading