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What Consumers Want from Online Video Ads

By , on February 2nd, 2010

There are 3 irrefutable facts about online video advertising:

1. The number of US online video viewers is consistently growing year after year.

2. In Europe,  online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.

3. In the US, online advertising growth is the format that is expected to have the biggest growth.

Do YOU know what consumers want from online ads?

Continue reading What Consumers Want from Online Video Ads

February 2nd, 2010 | Tags: , , , , , , , | Category: Business & Marketing | Leave a comment

Lateral Marketing and The Tipping Point – Part 4: Introducing Blink

By , on October 8th, 2008

• Given the higher failure rate of products and the saturation of marketing channels, it is necessary to improve the understanding of the innovation process in order to better meet the customer’s needs and to launch to market ahead of the competition.

• I agree that innovation requires a [...]

October 8th, 2008 | Tags: , , , , , | Category: Business & Marketing | Leave a comment

Lateral Marketing and The Tipping Point – Part 3: Investopedia.com and Fool.com

By , on October 1st, 2008

According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur .  This is a main idea within lateral marketing, because it involves an important transformation of a product or service:  there must be the [...]

October 1st, 2008 | Tags: , , , , , , | Category: Business & Marketing | One comment

Lateral Marketing and The Tipping Point – Part 2

By , on September 24th, 2008

Throughout the fourth chapter of Lateral Marketing, Kotler and Trias de Bes discuss how “new market or category creation is the most efficient way to compete in mature markets where microsegmentation and an excess of brands do not leave room for new opportunities” (2003, p. 72). The cited examples of Lateral Marketing by [...]

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September 24th, 2008 | Tags: , , , , | Category: Business & Marketing | Leave a comment
 
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