What Consumers Want from Online Video Ads

There are 3 irrefutable facts about online video advertising:

1. The number of US online video viewers is consistently growing year after year.

2. In Europe,  online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as [...]

Online Video Ads: What's the hype?

Word-on-the-street: Video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.

The number of U.S. online video viewers is growing.

Video ads had the highest click-through [...]

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