Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action.
During these tough economic times, as the U.S. Bureau of Labor Statistics reports that as of July 2010, the number of unemployed persons stands at 14.6 million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) email titled “Get hired faster: 1 month free Job Seeker Premium Account”.
Here’s how LinkedIn does it and what you can learn from it.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
A summer 2009 survey conducted by Harris Interactive for CareerBuilder.com indicates that only 26% % of U.S. HR professionals use LinkedIn to search for the names of their job candidates. This percentage is lower than the 29% of U.S. HR professional that use Facebook and the 47% that use Google for the same purpose.
This statistic reveals the fact that there appears to be a misunderstanding of the true networking power of LinkedIn by HR professionals.
So, what is LinkedIn? Here’s the answer from its developers:
However, HR pros seem to be missing the vision of LinkedIn’s founder, Reid Hoffman (yes, that’s a link to his LinkedIn profile). On August 25, 2008 , in an interview with Fortune, Hoffman explains that the main goal of LinkedIn is to improve the life of its users. In his own words:
What I realized before PayPal was sold was that there was going to be a confluence of two forces.
One was how the world of work is changing — every individual is now somewhat entrepreneurial. They’re getting the next gig themselves.
The other was the Internet, which could empower all these individuals to establish profiles online so that people can find them. You’d be able to use your network to get access to people to better chart your path.
I started LinkedIn because changing people’s professional lives is a massive transformation.
In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news for career sites because that provides a lot of leads for the HR professionals that post jobs at career sites.
Since February 2009, I’ve been talking about permission e-mail marketing here at idaconcpts.com because it turns regular e-mails into personal, relevant and anticipated messages. An important part of the work of online marketers is polling because it provides greater insights to our questions and allows us to have better, more educated decision-making.
Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action.
I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues. More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.
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