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Putting ideas and concepts to work in e-commerce.

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What’s After the iPad

By Damian Davila, on July 25th, 2010

[...]

A (not so) simple question: How many Mac users are there in the world?

By Damian Davila, on December 5th, 2008

How many Mac users are there in the world?

Pretty straigthforward, huh?

Not so much.

According to Apple in May 2006, there were about 15 million Mac OS X active users worldwide.

In March 2007, the number of Mac OS X users was estimated to be 22 [...]

December 5th, 2008 | Tags: Apple, Leopard, Mac, Mac OS X, number of Apple users, number of Mac users, Tiger | Category: Apple, Mac, Marketing, web analytics | 8 comments

Language and Regional Analysis Google's Picasa using Google Trends

By Damian Davila, on October 9th, 2008

First of all, it is important to point that it is not possible to see the Daily Unique Visitors graph of http://picasa.google.com using Google Trends. Also a big mahalo (thank you in Hawaiian!) to fellow Photo Lover, Katharine Osborne, for showing me Skitch. This great little image capturing & editing tool for Mac has made [...]

October 9th, 2008 | Tags: Google, Google Trends, iLovePhotos, iPhoto, Mac, Marketing, Photography, Picasa | Category: Apple, Blue Lava Technologies, Business Strategy, Competitive Intelligence, Google Trends, Mac, Marketing, Photography, iLovePhotos | 2 comments

Apple vs Mac using Microsoft adCenter Labs

By Damian Davila, on August 15th, 2008

Today I began reading Avinash Kaushik’s Web Analytics: An Hour a Day. Supposedly I was going to read it for an hour (as the title clearly states!) but I found myself immersed in it for about 2 hours. The book is packed with useful terms, acronyms, companies, examples, best practices. All of this in just the first [...]