By Damian Davila Rojas, on February 24th, 2009
In 1999 Seth Godin wrote an incredible book called “Permission Marketing” (you can check out part of “Permission Marketing” for free at Amazon or could read the entire first four chapters if you e-mail me at damiandavilarojas@gmail.com, and yes, I am authorized to forward the first three chapters of this book via [...]
By Damian Davila Rojas, on December 17th, 2008
Today I ran into an interesting article from my daily feed of Online Media Daily. If you are curious how it would look in your mailbox, it would be something like this:
Screenshot of Online Media Daily
Nicholas Carlson wrote an eye-catching article titled “NYTimes.com Needs 7X More Traffic To Survive (NYT)”, [...]
By Damian Davila Rojas, on October 16th, 2008
As you may have read in the About the author section, I am enrolled in the Master of Business Administration at the Shidler College of Business at Honolulu, HI. A very common question that I get all the time is: “so…what do you do?” Well, one of the most common assignments that we [...]
By Damian Davila Rojas, on October 9th, 2008
First of all, it is important to point that it is not possible to see the Daily Unique Visitors graph of http://picasa.google.com using Google Trends. Also a big mahalo (thank you in Hawaiian!) to fellow Photo Lover, Katharine Osborne, for showing me Skitch. This great little image capturing & editing tool for Mac [...]
By Damian Davila Rojas, on October 8th, 2008
• Given the higher failure rate of products and the saturation of marketing channels, it is necessary to improve the understanding of the innovation process in order to better meet the customer’s needs and to launch to market ahead of the competition.
• I agree that innovation requires a different approach that goes beyond [...]
By Damian Davila Rojas, on October 1st, 2008
<A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript”>Amazon.com Widgets</A>
According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur . This is a main idea within lateral marketing, because it involves an important transformation of a product or service: there must be the [...]

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