By Guest Blogger, on August 23rd, 2010
[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]
Email blasts- the right (and not annoying) way to do them
Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?
Continue reading Email blasts – the right (and not annoying) way to do them
By Damian Davila, on February 24th, 2009
In 1999 Seth Godin wrote an incredible book called “Permission Marketing” (you can check out part of “Permission Marketing” for free at Amazon or could read the entire first four chapters if you e-mail me at damiandavilarojas@gmail.com, and yes, I am authorized to forward the first three chapters of this book via e-mail, as [...]
By Damian Davila, on December 17th, 2008
Today I ran into an interesting article from my daily feed of Online Media Daily. If you are curious how it would look in your mailbox, it would be something like this:
Screenshot of Online Media Daily
Nicholas Carlson wrote an eye-catching article titled “NYTimes.com Needs 7X More Traffic To Survive (NYT)”, which summarizes [...]
By Damian Davila, on October 16th, 2008
As you may have read in the About the author section, I am enrolled in the Master of Business Administration at the Shidler College of Business at Honolulu, HI. A very common question that I get all the time is: “so…what do you do?” Well, one of the most common assignments that we get is [...]
By Damian Davila, on October 9th, 2008
First of all, it is important to point that it is not possible to see the Daily Unique Visitors graph of http://picasa.google.com using Google Trends. Also a big mahalo (thank you in Hawaiian!) to fellow Photo Lover, Katharine Osborne, for showing me Skitch. This great little image capturing & editing tool for Mac has made [...]
By Damian Davila, on October 8th, 2008
• Given the higher failure rate of products and the saturation of marketing channels, it is necessary to improve the understanding of the innovation process in order to better meet the customer’s needs and to launch to market ahead of the competition.
• I agree that innovation requires a different approach that goes beyond the category [...]
By Damian Davila, on October 1st, 2008
<A HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript” mce_HREF=”http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fhttpwwwidacon-20%2F8010%2Fa7589d79-a369-4ee2-8334-d647436ac59f&Operation=NoScript”>Amazon.com Widgets</A>
According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur . This is a main idea within lateral marketing, because it involves an important transformation of a product or service: there must be the radical addition [...]
By Damian Davila, on September 24th, 2008
Throughout the fourth chapter of Lateral Marketing, Kotler and Trias de Bes discuss how “new market or category creation is the most efficient way to compete in mature markets where microsegmentation and an excess of brands do not leave room for new opportunities” (2003, p. 72).
The cited examples of Lateral Marketing by Kotler and Trias [...]
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