By Guest Blogger, on May 26th, 2010
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.
Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.
Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.
Continue reading The Anatomy of the Long Tail Search
By Damian Davila, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) explores the potential use and impact of learning technologies in a variety of contexts, and determines good practices of curriculum design and technology integration.
Educational technology programs such as the Master of Educational Technology at the University of British Columbia provide learning opportunities in:
- Teaching/Instruction using Learning Technologies
- Planning and Management of Learning Technologies
- Design and Development of Learning Technologies
By Damian Davila, on April 15th, 2009
Welcome back!
Back in January 2009, I ran a post about Facebook Ads because I believe this is a great online marketing tool. This post was titled “How to target your audience using Facebook Advertising” and it touched on how to get started with an online ad.
At the end of February 2009, Facebook [...]
By Damian Davila, on January 15th, 2009
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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.
Why did I choose Facebook Ads? Consider the following bar graph from [...]
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