By Damian Davila Rojas, on October 22nd, 2009
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education, also known as educational technology.
The field of Educational Technology (ET) [...]
By Damian Davila Rojas, on April 15th, 2009
Welcome back!
Back in January 2009, I ran a post about Facebook Advertising because I believe this is a great online marketing tool. This post was titled “How to target your audience using Facebook Advertising” and it touched on how to get started with an online ad.
At the end of February [...]
By Damian Davila Rojas, on January 15th, 2009
For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Advertising, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Advertising.
Why did I choose Facebook Advertising? Consider the following bar graph from Venture [...]
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