When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform… Continue Reading
As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we… Continue Reading
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro. Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely… Continue Reading
A MBA degree is a highly coveted degree for online marketing practitioners because it backs up our professional practice. However, throughout our MBA education we are hardly exposed to a field that is very relevant to our practice: online education,… Continue Reading
Welcome back! Back in January 2009, I ran a post about Facebook Ads because I believe this is a great online marketing tool. This post was titled “How to target your audience using Facebook Advertising” and it touched on how… Continue Reading
For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.… Continue Reading