has been great! Thank you very much for reading it. Here is a breakdown of the number of daily readers provided by WordPress BlogStats

I am really happy that my Spanish colleague, Gemma (who writes a great web analytics [...]]]>

The response to the post:

Flickr versus Snapfish versus Photobucket versus Slide versus Shutterfly

has been great! Thank you very much for reading it. Here is a breakdown of the number of daily readers provided by WordPress BlogStats

I am really happy that my Spanish colleague, Gemma (who writes a great web analytics blog in Spanish called ¿Dónde está Avinash cuando se le necesita?, a great tribute to Avinash Kaushik) found some inspiration to use Google Trends (one of my personal favorite tools!).

Another great tool for broad research is Google Ad Planner (currently in Beta, so you need an invitation, mine took about a week to arrive).

Let’s take a look at the BIG 5 (Flickr, Photobucket, Snapfish, Shutterfly, and Slide) of online digital photo sharing using this tool:

Flickr versus Snapfish versus Photobucket versus Slide versus Shutterfly: using Google Ad Planner

Google Ad Planner provides much more in-depth information on a monthly basis (the figures for unique visitors and pageviews are on a 30-day basis).  The reach is for the United States.  As discussed on the previous post, Photobucket appears to continue to have the upper-hand over Flickr.

What I found really interesting is that if I was to theoretically put ads on these 5 sites trying to reach everybody in the United States, I would reach 31 million or have a country reach of 13% or have 660 million pageviews.

Do you think that is a lot? Wrong! Take a look what would happen if I just select Facebook and Myspace:

That’s 90 million unique visitors or a country reach of 39% or 20 billion pageviews!

Does that mean that advertising on Facebook and Myspace is better than advertising on the top 5 of online digital photo sharing?

If your objective is to monetize on printing services, I would dare to say no.

Why?

Take a look at the age and income distribution of the audience at Myspace using Google Ad Planner:

Compare it with the demographics of the audience at Shutterfly:

Obviously Shutterfly has a more mature audience with more spendable income, so they would be more prone to spend on printing services than a younger audience with a tigther budget.

Of course, you could argue against this hypothesis.

Let me hear your thoughts.

Daily Unique Visitors of 5 key players in the online photo sharing industry.

For the period May [...]]]>

An important part of my job is to understand the trends in the online photo sharing industry and I wanted to provide a couple of insights to my readers using Google Trends.

Daily Unique Visitors of 5 key players in the online photo sharing industry.

For the period May 2007 – September 2008, Flickr and Photobucket compete for the highest number of daily unique visitors worldwide out of the five selected online photo sharing:  Flickr, Snapfish, Shutterfly, Photobucket and Slide.

Take a look at the latest performance of Photobucket and Flickr:

What caused that there were more daily unique visitors at Photobucket than at Flickr?

Photobucket is capturing more daily unique visitors than Flickr in the top photo sharing market: U.S.

However, Photobucket should not rest in its laurels, because Flickr is ahead in the second most important photo sharing market: India.

What about Slide?  Slide enjoyed an important spike in the last quarter of 2007, but its number of daily unique visitors is coming back to previous levels.   What caused this?

2 reasons: hi5 and England.

Worlwide, people who search for the the term “slide”, also search for:

As you can see, hi5 appears several times and it different languages!

This is relevant because hi5‘s daily unique visitors worldwide dwarfs that of the top 5 players in the photo sharing business (note: I drop Snapfish, because Google Trends only accepts 5 websites at a time).

Plus, Slide did pretty good during that period in England!

Finally, what about Snapfish and Shutterfly?

They depend on each other because:

People who search for “snapfish” also search for “shutterfly”.

And people who search for “shutterfly also search for “snapfish”.

In conclusion:

1. Markets outside of the United States DO matter!  Increased demand in important markets (e.g. Slide in England, Flickr in India) can generate a lot of views, which potentially means increased ad revenue.  Just ask Dave McClure, web analytics guru and blogger at Master of 500 Hats.
2. Despite all the hype about international markets, the leader must keep its focus on the top market, the U.S.
3. Keep a close eye on the SEO tactics of your rivals and copy what seems to work (Shutterfly and Snapfish).

What do you think?

So what is so hot about it?

According to Google:  ”With Google Trends, you can compare the world’s [...]]]>

On the latest post from web analytics guru, Avinash Kaushik, he discusses into a lot of detail the use of Google Trends as a free and acceptable competitive intelligence tool.

So what is so hot about it?

According to Google:  ”With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most“.

Interesting!  Not only that but “When Google Trends detects a spike in the volume of news stories for a particular search term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike.”  In simpler words, we can find the a plausible explanation for that spike in the search term.

As part of my work, I have to follow closely the activities of Flickr.com.  After reading Avinash’s entry I rushed into doing some web analytis of Flickr.com using Google Trends.

Let’s see what I found out.

Daily unique visitors at Flickr.com

• The graph above indicates the number of daily unique visits at www.flickr.com.  Flickr’s daily unique visits has gone up and down over time but has an upward trend wordwide.
• Worldwide visitors who visited this site also visited:

1. flickr.net (no surprise there)
2. bighugelabs.com (tools/widgets/applications to use in Flickr)
3. divinecaroline.com (e-zine for women, so I can have the hypothesis that photo sharing websites should focus on women!)
4. cracked.com (a place to kill time)
5. photobasement.com (photo-blog)
6. failblog.org (photo-blog)
7. consumerist.com (name says it all, independent consumer report site, don’t really understand the connection here)
8. digital-photography-school.com (blog that teachers better photography techniques)

• Flickr is searched mainly in the USA.  Second to the USA, India is ahead of all other countries in looking/visiting Flickr.
• Inside of USA, California is by far the most active subregion with Flickr.
• According to this data, consumerist.com and divinecaroline.com are the top other sites visited by Flickr visitors.  #3 is cracked.com.

• The second graph above shows the search volume index for photo sharing.  The letters indicate important news related to that point in time.  It is interesting that these stories are related to a company/organization promoting a better photo-sharing product/service (e.g. Flickr, Avanquest, lenzus.com, Ubicom.

Conclusions:

1. Photo sharing is only exciting if it is better.
2. Tools&widgets communities support the further development of a photo sharing community.
3. Women spend time looking at pictures online. Let’s focus on them!  The wedding photography idea is really good.
4. There is a connection between consumerist.com and flickr.com.  No idea what it is, but it might worth the while to check it out.
5. People that spend time looking at pictures online also spend time looking at photo-blogs for quick laughs.

The term conclusions seems a bit overwhelming, I would prefer to name them hypothesis that I would like to further investigate.  However, the main point of this exercise is to demonstrate that Google Trends is a free competitive intelligence tool that provides good ideas to check your web analytics processes.

What do you think? : )