If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.
Push and Pull Marketing
The two different types of marketing are:
1. Push marketing: This is marketing to push your product to the market. You market it to distributors and wholesalers who in turn push the product out to consumers.
2. Pull marketing: This is marketing where you directly target the consumer, pulling them into purchase your product.
Both types of marketing create a demand for your product. Both are useful for growing your online business. Utilize both at the same time for the most success.
A Good Push-Pull Marketing Strategy
A good marketing strategy that incorporates both push marketing and pull marketing typically includes the following 10 strategies: