As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening.
For several years radio has been the form of transferring news and marketing. When TV didn’t exist radio was the only resource used to listen to latest news and also was the only marketing technique which could reach the market within seconds.
And now Internet and TV have become a strong marketing technique for many years but are taking over the market? I don’t think so.
The figures below shows what the popular radio stations are in the UK and how many people listen to them: