SEO in 2013: What to Expect

seo 2013

SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013.

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SEO vs PPC

seo vs ppcIf you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC.

Which one is better?

I have been thinking about this issue for a while and have come up with a few points to try and help me reach a final decision.

Let’s take a look.

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SEO vs Design

seo vs web design

Smart bots or sexy design?

We all know that some things go together better than others.

So what about search engine optimization and an attractive website? Common sense tells us that webmasters are divided into two groups; those who only want to sell things and those who just want to entertain the world and share something they are passionate about.

This is fine in theory but we all know that life is not so black and white.

Even if you are writing on a subject you care deeply about you still need to attract visitors as well as pay the bills. Equally, if you are an online business owner then that doesn’t automatically make you the modern day equivalent to an old mill boss who only wants results and doesn’t care how it is done.

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Get Your Content Under Control

content is kingInternet marketing statistics are sobering stuff. I mean really sobering.

Did you know anywhere up to 80% of your potential customers will be using the information they get from the web to decide whether or not they do business with you?

To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see?

Go ahead and see for yourself.

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Google Targets ‘Scraped’ Content and ‘Content Farms’

google content farmIn a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

The move ensures the continuance of the Internet adage, “Content is King!” According to Google, its algorithm tweak “noticeably” impacted 11.8% of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

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