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One Site Fits All or Better Having Microsites?

Many website owners as their businesses expand they come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms.

This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.

The first thing you need to ask yourselves is why would you want do something like that?

Continue reading One Site Fits All or Better Having Microsites?

Web Visitors Flock to Career Sites

For career sites, there’s no business like the recession business!

With the US Bureau of Labor Statistics reporting an over 9% unemployment rate in June 2009, it appears that job search sites will continue to show an accelerated growth during this economic recession.

On August 6th, 2009 eMarketer reported that more than [...]

How to target your audience using Facebook Ads

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For the last week, I have been pretty busy creating and tweaking online ads at Google Adwords and Facebook Ads, so I thought it would be useful to provide a bit of advice from my personal experience using Facebook Ads.

Why did I choose Facebook Ads?  Consider the following bar graph from [...]

How to Install Google Analytics at a Real Estate Brokerage Website

I know, I know, I promised that the next 5 postings would be about the 5 key factors that determine that your website appears on a search engine query, but I really, really, really have to discuss about the implementation of Google Analytics at www.srbienesraices.com.

The main reason is that this will serve [...]

Keyword Prominence and Link Popularity

Keeping the promise that the next 5 posts will be regarding the 5 key factors that determine website appearances on search engine results, I will discuss today keyword prominence and link popularity. The last post was more of a formality that needed to be put in place right away!  Please take it as the idaconcpts blog readers’ [...]

More on Google Ad(key)Words

This post will be short and sweet because I need to take a drive road test today because I am buying a brand new car!

Yesterday on my way home, I was reviewing a SEO whitepaper by Brian Clifton and Nikki Rae from Omega Digital Media tittled “How Search Engine Optimisation Works”.  This 20-page document [...]

Apple vs Mac using Microsoft adCenter Labs

Today I began reading Avinash Kaushik’s Web Analytics: An Hour a Day.  Supposedly I was going to read it for an hour (as the title clearly states!) but I found myself immersed in it for about 2 hours.  The book is packed with useful terms, acronyms, companies, examples, best practices.  All of this in just the first [...]

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