How Shutterfly Does Email Newsletters

Playing Scrabble online?

There’s an app for that.

Finding great local concerts?

There’s an app for that.

Writing great e-mail newsletters?

Sorry, there’s no app for that.

Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none.

That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.

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Shutterfly’s Wink Brings Your Photos to Life

During December 2009, while playing the iPhone app, Words with Friends, it was not unusual to find an ad promoting another iPhone called Wink.

What is Wink?

Wink is a great iPhone and web app developed by the guys and gals of Shutterfly.

This photo app truly brings back your pictures into your life by not limiting itself to one single platform (it works both on the iPhone and on the web, and they are currently working on apps for other smartphones) and by playing well with your photo collections on Facebook, Flickr, and, of course, your own computer. The best part about Wink is that it offers a tangible reward within 2 minutes after you play it: a printed photostrip™ that you can mail to anybody anywhere in the world for just $2.50.

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