The eMarketer Daily « idaconcpts

Gamer Girls Give Consoles a Go

By Damian Davila, on July 8th, 2009

Ladies, grab your Wiimote!

eMarketer projects $443 million will go toward in-game advertising spending this year in the US. But marketers should take note that women make up a substantial portion of the audience for that advertising.

Video gaming has grown increasingly popular among older players, [...]

Is the Internet a Scary Place?

By Damian Davila, on April 3rd, 2009

Apparently, the Japanese seem to think so. Via the eMarketer Daily, I found that according to Marsh Research, 84.4% of adult Internet users in Japan have felt at least once that the Internet is “scary.” Here is the breakdown: Now, why do they consider the Internet scary?

Notice that [...]

How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics

By Damian Davila, on March 16th, 2009

On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics“.

The funnel [...]