U.S. Hispanics « idaconcpts

HootSuite Talks to Spanish Speaking Community

By Damian Davila, on April 21st, 2011

Owl-Quixote

On April 21, 2011 there are several websites down. Among the affected are HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The company claims that are working to resolve the problem. Amazon Elastic Compute Cloud, Amazon Relational Database Service and Amazon Elastic Beanstalk also appear to be experiencing problems. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard.

While critics may be quick to point the drawbacks of cloud computing, it is important to keep a cool head and keep a full picture of cloud computing: benefits and drawbacks. Organizations that really heavily on cloud computing need to have an appropriate plan of action to tackle downtime problems.

Continue reading HootSuite Talks to Spanish Speaking Community

Los Links Episode Uno and Dos

By Damian Davila, on June 23rd, 2010

According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.

Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.

Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.

A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.

Continue reading Los Links Son Malos

Latin America leads the recovery in advertising spending worldwide

By Damian Davila, on July 13th, 2009

In June 30, 2009, we reviewed at idaconcpts that talking about Latinos as a group is difficult because this group has so many commonalities with various ethnic groups, that trying to seggregate websites between Latino and non-Latino is a strategy that spells disaster.

According to Dr. Korzenny from the [...]

Talking about Hispanics as a whole group is difficult

By Damian Davila, on June 30th, 2009

I’m a big fan of The e-Marketer Daily newsletter and on 06/26/09 I received two very interesting articles on the presence of U.S. Latinos on the web. The first one is titled Hispanics Online: No Mas E-Barrios and the second one is Looking at Hispanic Behavior Online.

The first article [...]