The Rise Of Hispanics On Social Media

hispanics social media

Image Credit: Latism.org

Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. However, businesses are starting to take notice that Latinos are no longer a minority consumer group. Their $1.2 trillion market is nothing to be sneezed at. In fact, it should be catered to.

Furthermore, Latinos are taking over social media in a big way. They predominantly use platforms like Facebook and Twitter, and they often do so from their smartphones. The Hispanic community is already a marketing force to be dealt with. But many businesses are unsure of how. But the question shouldn’t be, “What can we give the Hispanic community that they don’t already have?” Businesses and marketers should be asking, “What does the Hispanic community already have that we can build on?” And the answer is in the question: community.

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U.S. Hispanics are the Growth Engine of the Country [Video]

Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth.

Let’s take a look at the 2010 Census data compiled by the Pew Hispanic Center:

58% of Latinos in the 20- to 29-year-old age group are U.S.-born,
81% of Latinos in the 15- to 19-year-old age group are U.S.-born, and
95% of those in the 10- to 14-year-old age segment are U.S.-born
Thus, within a few more years, U.S.-born Latinos will dominate the 18- to 29-year-old age segment within the Hispanic population.

2010 united states census

via EG Entertainment