In 1999 Seth Godin wrote an incredible book called “Permission Marketing” (you can check out part of “Permission Marketing” for free at Amazon or could read the entire first four chapters if you e-mail me at damiandavilarojas@gmail.com, and yes, I am authorized to forward the first three chapters of this book [...]
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According to Gladwell, the Power of context infers that epidemics are sensitive to the conditions and circumstances of the times and places in which they occur . This is a main idea within lateral marketing, because it involves an important transformation of a product or service: there must be the [...]  |
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