This World Cup edition was full of excitement, amazing long-range goals, and a psychic octopus!
During this edition of the World Cup, there were big winners such as Spain, a country that gets for the next 4 years to call itself the World Cup Champion. Another big winner, at least on Twitter, was Holland with the TT: ‘Hup Holland Hup’.
There were also losers such as Galvão Bueno, a famous Brazilian narrator and broadcaster, fellvictim of a huge twitter phenomenon when millions of twitter users told him to shut up during the 2010 World Cup opening show. The phenomenon soon became a worldwide joke.
Here is a breakdown of the World Cup 2010 by the numbers.
Continue reading World Cup 2010 By The Numbers
Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.
Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.
Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.
I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.
Continue reading 3 Examples of World Cup Marketing with Meaning
The World Cup 2010 is heating up as all Latino teams are doing well so far in the ‘knock-out’ round.
As of June 14, 2010:
Argentina defeated Nigeria by 1 to 0.
Mexico tied with the host, South Africa, 1 to 1.
Paraguay tied with the World Cup 2006 winner, Italy, 1 to 1.
Uruguay didn’t allow the French team score any points even when they were down to 10 men. The final score was 0 to 0.
Honduras, Brazil and Chile still have to make their debut on the World Cup.
If you’re rooting for Mexico, Argentina or Chile and you’re a fan of Condorito, here are some great t-shirts for you.
Continue reading Condorito World Cup 2010 T-shirts [Mexico, Chile and Argentina]
The World Cup 2010 is here and Univision has the most comprehensive coverage.
Univision Communications Inc., the leading Spanish-language media company in the United States, announced on June 3rd, 2010 its extensive cross-platform coverage for the exclusive Spanish language broadcast of the FIFA World Cup South Africa 2010™ – the most important tournament in international football and one of the most popular sporting events in the world.
Broadcasting all of the event’s 64 matches in High Definition (HD), Univision will be transformed into the World Cup destination leveraging its market-leading assets – Univision, TeleFutura, Galavisión, Univision.com, Univision Móvil, and Univision On Demand – to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage.
Here’s a breakdown of Univision’s coverage of the World Cup 2010 through live streaming, its partnership with Shakira, use of social media, and mobile apps (iPhone, iPad, Blackberry and Android).
Continue reading Univision has Total Coverage of World Cup 2010