The growth of the online casino industry is incredible.
Established in early 1996, this industry has evolved mainly into 2 categories: web-based and download-only casinos. casinos offer both interfaces. Some companies offer just one platform, while other companies offer both alternatives.
The explosive growth of online casinos around the world makes it very hard for users to find the best USA online casinos.
Here is an analysis of the difficulty of finding a good online casino in the United States.
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Looking for Online Casinos in Search Engines
Using Google Trends, here is the Search Volume Index of the keywords “online casino” (in blue) from 2004 to 2009 at the Google search engine:
The numbers you see on the vertical axis of the Search Volume Index (graph above) aren’t absolute search traffic numbers. Instead, Google Trends scales the first term you’ve entered so that its average search traffic in the chosen time period is 1.0; subsequent terms are then scaled relative to the first term.
In plain English: the graph above indicates that from 2004 to early 2010 there has been a constant demand by people of online casino options.
However, the demand for a reliable US casino online started to explode in 2009, as the graph below from Google Trends shows.
Given the high search volume of the keywords “online casinos” in search engines such as Google, offers have cluttered this process. Your search can be even more complicated if you’re specifically searching for a good USA player casino only.
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Takeaway
Navigating the overcrowded pool of online casinos isn’t easy on your own, so it is best to rely on professionals to do the legwork. Instead of looking for online casinos, look for online reviews of online casinos. Search for online reviews that use a strict set of criteria, including areas such as customer service / support, variety and quality of games, variety of member bonuses, level of security dealing with financial transactions, and playability. More importantly pay close attention to whether there have been any complaints about the casino being a “rogue casino”. A rogue casino is a casino that has been involved in illegal practices such as refusing to pay withdrawals or cheating its users with rigged payouts.
