On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012.
Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. If you have a blog you can capitalize on this trend by leveraging you existing articles.
Provide Value
Many blog owners make the mistake of trying to invent a newsletter from scratch.
That is the wrong way to conduct email marketing.
Just like you are the expert in crafting the content of you articles and you wouldn’t trust somebody else to do it for you, you should trust in an expert to create your email newsletter.
Create Newsletters Efficiently
FlashIssue.com is a great platform that allows you to connect your blog and use your articles to build a newsletter. This is the type of expertise that I am referring to. No coding skills are necessary because the whole process requires you only to drag and type. I signed up for this service and the process of creating and sending your newsletter does take about 5 minutes as their website promises.
Here is what the process looks like at FlashIssue.com with my site:
Here is what the final product would look like:
Once your newsletter is ready and is on its way, FlashIssue.com will provide a permalink and ability to share it through social media. Talking about social media, you can find on Twitter at @FlashIssue.
Takeaway
Given the continued importance of email in marketing, it makes sense to make use of easy-to-use and specialized platforms to create effective email newsletters. FlashIssue.com is a great example of such a platform.
