When you take a look at some of the most successful businesses over the last few decades, you’ll often see that they were created by partnerships. Just consider Google, Microsoft, and Apple, to name a few.
While it doesn’t always take a partnership to build a global venture that lasts, having a solid relationship with a cofounder can really make all the difference when it comes to long-term success. Having a partner means more support, more ideas, and more skills and experience are brought to the table — but only if it works out.
If you’re keen to create a lasting partnership for your next or current business, it’s important to go about it the right way. Read on for some top tips you can follow today to help you make sure your professional relationships are as successful as possible.
Flickr versus Snapfish versus Photobucket versus Slide versus Shutterfly: using Google Ad Planner
Google Ad Planner provides much more in-depth information on a monthly basis (the figures for unique visitors and pageviews are on a 30-day basis). The reach is for the United States. As discussed on the previous post, Photobucket appears to continue to have the upper-hand over Flickr.
What I found really interesting is that if I was to theoretically put ads on these 5 sites trying to reach everybody in the United States, I would reach 31 million or have a country reach of 13% or have 660 million pageviews.
Do you think that is a lot? Wrong! Take a look what would happen if I just select Facebook and Myspace:
That’s 90 million unique visitors or a country reach of 39% or 20 billion pageviews!
Does that mean that advertising on Facebook and Myspace is better than advertising on the top 5 of online digital photo sharing?
If your objective is to monetize on printing services, I would dare to say no.
Why?
Take a look at the age and income distribution of the audience at Myspace using Google Ad Planner:
Compare it with the demographics of the audience at Shutterfly:
Obviously Shutterfly has a more mature audience with more spendable income, so they would be more prone to spend on printing services than a younger audience with a tigther budget.
Of course, you could argue against this hypothesis.
An important part of my job is to understand the trends in the online photo sharing industry and I wanted to provide a couple of insights to my readers using Google Trends.
Daily Unique Visitors of 5 key players in the online photo sharing industry.
For the period May 2007 – September 2008, Flickr and Photobucket compete for the highest number of daily unique visitors worldwide out of the five selected online photo sharing: Flickr, Snapfish, Shutterfly, Photobucket and Slide.
What caused that there were more daily unique visitors at Photobucket than at Flickr?
Photobucket is capturing more daily unique visitors than Flickr in the top photo sharing market: U.S.
However, Photobucket should not rest in its laurels, because Flickr is ahead in the second most important photo sharing market: India.
What about Slide? Slide enjoyed an important spike in the last quarter of 2007, but its number of daily unique visitors is coming back to previous levels. What caused this?
Worlwide, people who search for the the term “slide”, also search for:
As you can see, hi5 appears several times and it different languages!
This is relevant because hi5‘s daily unique visitors worldwide dwarfs that of the top 5 players in the photo sharing business (note: I drop Snapfish, because Google Trends only accepts 5 websites at a time).
Plus, Slide did pretty good during that period in England!
People who search for “snapfish” also search for “shutterfly”.
And people who search for “shutterfly also search for “snapfish”.
In conclusion:
Markets outside of the United States DO matter! Increased demand in important markets (e.g. Slide in England, Flickr in India) can generate a lot of views, which potentially means increased ad revenue. Just ask Dave McClure, web analytics guru and blogger at Master of 500 Hats.
Despite all the hype about international markets, the leader must keep its focus on the top market, the U.S.
Keep a close eye on the SEO tactics of your rivals and copy what seems to work (Shutterfly and Snapfish).
