Ideas and Concepts from Damian Davila
Flickr.
Photobucket.
Facebook.
These are just some of the many options available these days for sharing photos online. I’ve always wondered what are the true drivers for one person to choose one option over the other, so that is why I started this online poll at LinkedIn.
What drives you to choose a service to share photos online?
Continue reading “What drives you to choose a service to share photos online?”
The top question that people ask me when people find out about my online marketing and web analytics blog, is how I came up with the name idaconcpts. I really like words that are similarly written and understood in several languages, and ideas and concepts are two of them. I played around with different variations of these words, until I realized that what my blog was truly about was putting ideas and concepts into e-commerce. Therefore, putting these ideas and concepts would be put to work into commerce, or would put the “e” in e-commerce. Hence, idaconcpts.
One of the best things of writing at idaconcpts.com is that I have a passion for analyzing photo sharing websites and my readers seem to share that passion with me.
Over 34% of the readership at idaconcpts follows the posts about the BIG 5 of photo sharing: Flickr, Photobucket, Snapfish, Shutterfly, and Slide. Please note that I am limiting myself to websites (as opposed to desktop apps such as Picasa). At the same time there will be debate about:
And my answer is that they are all great questions that I will tackle on future posts to come!
In the meantime, let’s continue the analysis of the BIG 5, which started back in November 2008 with the post Flickr versus Snapish versus Photobucket versus Slide versus Shutterfly and continued with the follow-up post Revisiting Flickr versus Snapish versus Photobucket versus Slide versus Shutterfly. In this posts we analyzed the traffic to these photo sharing websites through Google Ad Planner and Google Trends. Today we will take a look through another great web analytics called Compete.
Compete is an awesome cloud computing web analytics tool that allows you access website activity info from any website. The first killer feature of Compete is that it allows you to compare 5 websites side by side. Even though Google Trends and Google Ad Planner do offer this service, Google Trends‘ information is quite limited, and Google Ad Planner’s information is limited to a handful of websites.
Here a couple snapshots of Flickr, Photobucket, Snapfish, Shutterfly, and Slide using Compete:
The second killer feature of Compete is that it allows you to take a look into the subdomains (finally!) of entered websites. Google Trends does not (as of 05/29/2009) allow that feature, it only allows you to take a look at the web analytics of the home page.
Remember point 2 above? With this tool I can finally tap into finding out how much traffic from walmart.com goes into photos.walmart.com:
Finally, Compete allows me to post these simple little graphs, which previously I had to take a snapshot using Skitch and upload to my blog. I still love Skitch, but this saves time!
What about an updated analysis of Flickr, Photobucket, Snapfish, Shutterfly, and Slide using Compete?
Dear reader, you already have a start with the post Flickr versus Snapish versus Photobucket versus Slide versus Shutterfly and its follow-up post Revisiting Flickr versus Snapish versus Photobucket versus Slide versus Shutterfly. Now with Compete, you can slice and dice the data in no time!
The response to the post:
has been great! Thank you very much for reading it. Here is a breakdown of the number of daily readers provided by WordPress BlogStats
I am really happy that my Spanish colleague, Gemma (who writes a great web analytics blog in Spanish called ¿Dónde está Avinash cuando se le necesita?, a great tribute to Avinash Kaushik) found some inspiration to use Google Trends (one of my personal favorite tools!).
Another great tool for broad research is Google Ad Planner (currently in Beta, so you need an invitation, mine took about a week to arrive).
Let’s take a look at the BIG 5 (Flickr, Photobucket, Snapfish, Shutterfly, and Slide) of online digital photo sharing using this tool:
Google Ad Planner provides much more in-depth information on a monthly basis (the figures for unique visitors and pageviews are on a 30-day basis). The reach is for the United States. As discussed on the previous post, Photobucket appears to continue to have the upper-hand over Flickr.
What I found really interesting is that if I was to theoretically put ads on these 5 sites trying to reach everybody in the United States, I would reach 31 million or have a country reach of 13% or have 660 million pageviews.
Do you think that is a lot? Wrong! Take a look what would happen if I just select Facebook and Myspace:
That’s 90 million unique visitors or a country reach of 39% or 20 billion pageviews!
Does that mean that advertising on Facebook and Myspace is better than advertising on the top 5 of online digital photo sharing?
If your objective is to monetize on printing services, I would dare to say no.
Why?
Take a look at the age and income distribution of the audience at Myspace using Google Ad Planner:
Compare it with the demographics of the audience at Shutterfly:
Obviously Shutterfly has a more mature audience with more spendable income, so they would be more prone to spend on printing services than a younger audience with a tigther budget.
Of course, you could argue against this hypothesis.
For the period May 2007 – September 2008, Flickr and Photobucket compete for the highest number of daily unique visitors worldwide out of the five selected online photo sharing: Flickr, Snapfish, Shutterfly, Photobucket and Slide.
Take a look at the latest performance of Photobucket and Flickr:
What caused that there were more daily unique visitors at Photobucket than at Flickr?
Photobucket is capturing more daily unique visitors than Flickr in the top photo sharing market: U.S.
However, Photobucket should not rest in its laurels, because Flickr is ahead in the second most important photo sharing market: India.
What about Slide? Slide enjoyed an important spike in the last quarter of 2007, but its number of daily unique visitors is coming back to previous levels. What caused this?
2 reasons: hi5 and England.
Worlwide, people who search for the the term “slide”, also search for:
As you can see, hi5 appears several times and it different languages!
This is relevant because hi5‘s daily unique visitors worldwide dwarfs that of the top 5 players in the photo sharing business (note: I drop Snapfish, because Google Trends only accepts 5 websites at a time).
Plus, Slide did pretty good during that period in England!
Finally, what about Snapfish and Shutterfly?
They depend on each other because:
People who search for “snapfish” also search for “shutterfly”.
And people who search for “shutterfly also search for “snapfish”.
In conclusion:
Despite all the hype about international markets, the leader must keep its focus on the top market, the U.S.