Tag: forrester research

Revisiting the Online Marketing Suite

Here’s another great independent report from Joe Stanhope from Forrester Research.

forrester-research-joe-stanhope

Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today? If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels.

In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

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How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Aloha Readers of idaconcpts.com,

Here’s a great independent report from Forrester Analytics.

forrester research joseph

In this independent report, Forrester Research’s Joseph Stanhope  shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

This independent report discusses:

  • The components of an online marketing suite
  • How to create a multichannel marketing strategy
  • The cost savings and ROI boost of centralized data

Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing.

Download Now