Microsoft’s search engine, Bing, Funnyordie and Coachella 2010 worked together the weekend of April 16-18, 2010 to engage with music fans from all over the world using geolocation technology.
Everybody knows Coachella is one of the biggest live music events in North America, but there are also millions of fans following the festival online through initiatives such as Bing Twitter Maps.
What is Bing Twitter Maps?
Bing Maps has a a Silverlight interface, its own version of Google Map’s Street View (called Street Side), Photosynth and Twitter integration–it even has an app store. Bing Maps Twitter’s geolocation API to map out tweets that deal with topics relating to your neighborhood. Bing Twitter Maps places each tweet on the map, along with the Twitterer’s username and avatar. You can drill down based on topics or locations as well.
Here’s a sample screenshot: