This blog is well known for criticizing the folks at AT&T for their coverage problems for the iPhone. However, this time I’m going to write about AT&T in a better light.
Here’s the situation:
AT&T (as thousands of retailers in the U.S.) tries to convince its customers to switch to paperless billing. AT&T summarizes the benefits of paperless billing with the tagline: “Save time, money, and trees”.
Often, customers fail to make the switch to paperless billing because while it is easy to save how paperless billing saves tree, they cannot see exactly how this saves both time and money.
On November 18, 2010 I received an email from AT&T that effectively shows how customers can save both time and money with paperless billing in 3 simple steps.
Continue reading “4 Steps to Ask Your Customers to Switch to Paperless Billing”