Media Reaction to Groupon Tibet Ads

Groupon’s controversial Tibet commercial during the Superbowl did not sit well with people who thought it exploitative. From CNN to  Conan, the media seems to agree that Groupon did a bad move.

groupon conan tibet

Here are some images and videos (Conan!) regarding this issue.

cnn groupon tibet

groupon tibet

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groupon superbowlHere’s what Groupon CEO Andrew Mason has to say about the reactions to the Superbowl ads:

The firm that conceived the ad, Crispin Porter & Bogusky, strives to draw attention to the cultural tensions created by brands. When they created this Hulu ad, they highlighted the idea that TV rots your brain, making fun of Hulu. Our ads highlight the often trivial nature of stuff on Groupon when juxtaposed against bigger world issues, making fun of Groupon.

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.