Business & Marketing « idaconcpts

Overview of Twitter Ads [Prices, Screenshots, Terms]

By Damian Davila, on May 21st, 2012

Small businesses based in the United States now have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using Promoted Tweets and Promoted Accounts products.

Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. were invited to try this new advertising solution before anyone else, and American Express gave $100 in free advertising to the first 10,000 eligible businesses to sign up.

idaconcpts.com is one of those 10,000 and it just received its invitation on 05/21/12:

You're invited to Twitter Ads email.

Here is an overview of Twitter Ads for small business owners.
Continue reading Overview of Twitter Ads [Prices, Screenshots, Terms]

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

By Guest Blogger, on May 12th, 2012

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.

Continue reading Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

By Guest Blogger, on May 10th, 2012

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative.

Continue reading Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Groupon’s SEC Troubles [Infographic]

By Damian Davila, on May 7th, 2012

With the SEC’s recent probe into Groupon, here is a closer look at Groupon’s troubled history. This infographic illustrates more simply the SEC’s problem with Groupon.

Continue reading Groupon’s SEC Troubles [Infographic]